It is said that 85% of all cards are bought by women.
Yet 95% of cards on sale are either pink, glittery or
childish. As a fella myself, I'm amazed 15% of men
actually find something to buy.

Judging by the amount of retailers who are coming on
board with Full Colour Black, we seem to be catering
to a very starved marketplace. So be sure to stock
some male orientated cards too... you'll be amazed
how fast they sell. Between us we just might just
change that embrassing retail statistic.

We don't do smut. Just top notch, cards that women
can buy for their men (and women).
Greetings Today
magazine, has just
launched a brand new
website which offers an
essential source of
comment, news and
advice.
This is the range of cards that
stops hardened buyers dead in
their tracks at all of our
exhibitions. Their appeal is the
way that they encapsulate the
day to day activities of every
young couple in the land and
cover most of the situations when
sending a card. Be it an
occasion card or love card
it's covered by a Chalk. These cards really stand out in your racks
and spinners too with their modern black colouring with a very bright
colour spectrum in the corners. We have also added a secondary,
humourous punchline in the left hand corner of each card which we
have found to be the 'deal closer' for your customers.
Sadie Saintly of Full Colour Black likes to
draw pictures of me on our kitchen
blackboard as a reminder for me to do jobs,
pick up items when I'm out or just to tell me
how much she really cares (or not depending
on her mood!). As a response I began to draw
pictures of her and it grew from there. When
our friends to visit they would see these
messages and and say "those ideas are
really good... they are just like me and my
boyfriend" so the whole concept grew out of
that.
Cardgains, theNational
buying group for
independent Greetings
Card and Gift Retailers
has asked Full Colour
Black to join it's list of
preferred suppliers.
Grafitti legend Banksy
has just made a feature
film called "Exit Through
The Gift Shop"
premiering at the
Sundance Film Festival
in the USA.
We've just returned from
a very successful Spring
Fair. Our brand new
catalogue will be ready in
14 days, so if we zapped
you please expect in in
the post shortly!
How It All Started
In Yorkshire, the chalk of the Yorkshire wolds
and the cliffs at Scarborough are much harder
than the chalks of Southern England and the
White Cliffs of Dover. Naturally.